Empathy Unveiled: Kelly's Journey from Compassion to Innovation

In the journey of creating Tiichoo, I, Kelly E. Zabala, have come to a profound realization that life is a series of physiological changes experienced by everyone. It's not just a bodily process; it's an opportunity for self-acceptance and care. Just like anyone else, I've gone through the discomfort of menstruation and the physical changes brought on by pregnancy. These are moments when we are in a vulnerable state and crave the companionship and assistance of loved ones.

However, this story extends beyond the realm of women's physiological changes. In the daily life in family, I discovered that my beloved husband was grappling with bladder leakage issues. This physiological shift wasn't just evident during workouts; it deeply impacted his social interactions, leaving him feeling helpless and embarrassed.

Faced with this challenge, we chose not to retreat but instead collaborated to find a solution. Becoming his most trusted partner, we jointly developed men's incontinence boxer briefs. It's not just a product; it's an extension of understanding and care for physiological changes. This process not only deepened our marital bond but also reinforced the understanding that everyone deserves love and attention.

After giving birth, I embarked on reentering the business world, and my husband's support and encouragement became my driving force. Initially focusing on a series of women's physiological care underwear, the birth of the brand was my proactive response to myself, to women, and to life. My pursuit was to become a better version of myself, aiming to provide women with comfort and confidence when facing physiological challenges.

As time progressed, the brand's philosophy evolved. We no longer solely focused on women's physiological health; our care extended to various physiological changes experienced by a diverse audience. We aspire for everyone to feel understood and accompanied through their physiological changes. The website's inception aimed to provide customers with a comprehensive understanding of our story, products, and services, allowing them to sense the genuine care behind the brand.

This brand is not just about merchandise; it embodies a philosophy of companionship, showcasing the profound emotional connection and collaborative efforts between spouses. Our ethos is gentle yet powerful, intending to bring care and warmth to every physiological moment. This is the mission of Tiichoo, inclusivity, and care for every individual's unique journey.